By JAY COLEMAN and RYAN JOHNSONThe craft paper craft industry is still a big deal, especially in urban areas.
But the craft paper industry is also facing a real threat from the paper-recycling industry, which has grown to $1.3 billion in annual sales and more than 40,000 employees.
It is also struggling to stay relevant as the printing, distribution and distribution chain for craft paper, the industry’s backbone, has shifted to the Internet and smartphones.
To help, the company, which recently merged with a new company, has hired an experienced marketing and PR manager to work alongside a senior digital marketing executive.
The move is a big win for the company and its customers, who are trying to remain relevant in an industry that is increasingly digital-centric.
“The craft industry has been under tremendous pressure,” said Chris Bowers, the former head of the Craft PaperCrafts.
“I think that this is really a great time to step up.
We have a really talented team.
It will be great to be able to be in this space.”
The company’s latest acquisition will allow it to increase its staff to around 400 people, as it tries to keep pace with demand.
In the last few years, the craft industry as a whole has seen a sharp increase in the number of print jobs, according to the National Association of Counties Paper Worker’s Association.
As a result, the business of craft paper-making is now dominated by online retailers like Amazon.com, Etsy, and other sites.
According to the paper industry’s trade group, the American Paper Craft Council, craft paper’s current print job market is the worst in more than a decade.
The industry is already facing challenges in attracting customers and maintaining its traditional business model.
Craft paper is also one of the few industries where demand for craft is relatively strong, according a 2016 report from the Pew Research Center.
In 2018, the Craft Association, the trade group that represents the industry, estimated that around 50% of all American craft paper products are made by online crafts stores, and another 25% by local craft paper manufacturers.
If craft paper continues to grow at its current rate, the paper craft sector could see an uptick in annual revenue of around $2.4 billion, according the trade organization.
And the industry could also benefit from the digital shift.
Digital technologies are allowing for greater flexibility in the production process, which in turn will help the craft company retain more and more of its traditional customer base.
Bowers is optimistic about the future, saying the industry is poised to continue growing in the long term.
He said he thinks the industry has a bright future.
As the craft papers industry grows, Bowers said, there are plenty of opportunities to expand and improve the craft business.
While craft paper will continue to be a key part of the craft-supply chain, he said, he expects the craft sector will also need to grow as a result of the printing industry’s shift to online sales.
For example, if craft paper is not available, it could take years for craft companies to find other supplies that are.
The craft paper supply chain could need to be rebuilt and re-established.
I think there’s going to be lots of opportunities in the craft supply chain, Bower said.
One of the most promising opportunities will be in online-based craft stores, which are currently dominated by Etsy, Amazon and other online retailers.
Bowers expects that online retailing will help craft companies expand their online presence, and craft suppliers will also continue to grow.
Some craft companies have already found success with Amazon’s Kindle e-reader, which makes it easier for customers to order their craft.
But other craft companies are still finding it difficult to find online sales and distribution, especially with the growth of craft suppliers like Walmart and Whole Foods.
That could be a big problem for the craft companies, which rely on online sales for a huge part of their business.
The craft-paper supply chain is a lot like the paper supply chains in other industries, said Ben Thompson, a partner at McKinsey & Co. He said it will be hard for craft businesses to scale up in a digital world, even if they can continue to print and ship their products.
“There are a lot of places that have grown over the past decade and a half that can’t do what the craft firms can do,” Thompson said.
“And if they are going to have the scale and capability to do that, they have to make the digital-enabled delivery of that product as seamless as possible.”